The quality of your photography is crucial to how good your website will look. If you can afford to, we recommend you invest in professional photography. We can arrange a professional photographer for you or we do have available an inhouse photographer for those who want images superior to what they can take for themselves.

If you are planning to take your own photos some handy hints to help you get the best possible shots are:

1) When photographing products, take them from the same angle, same distance and with the same lighting.
2) Keep shots as uncluttered as possible - check what's in the background.

As important as the images on your site is what you are actually wanting to say. Writing clearly and concisely is important to effectively communicating your message. If your budget permits it is well worthwhile investing in having your content written by a professional copywriter. If you are interested in this service let us know, we have a copywriter we can recommend.

If you are writing your own copy we would advise you to bear in mind the following points:

1) Try to describe the benefits of your product or service, not just the features.
2) Structure into the content the keywords that search engines need to catalogue your site.