The purpose of Search Engine Optimisation (SEO) is to increase the number of visitors to your website who are looking for your type of product or service.

A key contributor to SEO is writing good copy that will rank well in search engines. Good copy needs to contain well-researched and varied keywords and concepts based on a web page's topic. It is important that it accurately reflects the site's content and is strategically placed throughout each page.

SEO may involve improving the site's coding, presentation and structure. It may also require fixing problems that could prevent search engines indexing the site properly.

There are always those who claim special knowledge. The reality is, there are no hidden tricks of the trade that will improve your ranking above the things we've mentioned.

Google says:" No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" . There is no priority submit for Google. "

If you think that your website would benefit from being optimised, please contact us and we will review it for you.



Beyond SEO is the opportunity to actively advertise your site. This is where Google AdWords comes into play. Online Designs are a Google AdWords Professional company and we offer this service to our clients and highly recommend it.

Google AdWords is an 'advertisement' placed on the Google pages as a result of the keyword that you've bid on. The order in which ads appear is based on the value that you have chosen to invest in your keyword. The more you pay for your word the greater the likelihood it will appear at the top of the list. The way that Google charges for the advertisements is on a cost per click basis.

There's also the option of placement ads which differ from the above in that they can contain images and even video. These advertisements appear on selected high traffic websites such as Facebook and MySpace.

Online Designs as a Google AdWords Professional company is able to develop and implement for you a full Google AdWords campaign. This includes the creation of the ads, the setting of budgets, monitoring of ad placement and providing performance reports on a weekly or monthly basis.

If you would like to talk to us about Google AdWords please email info@onlinedesigns.co.nz.