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Let's Talk Crap - TVNZ Marketing Awards


Online Designs, in conjunction with Mad Ideas, created the online component of the 'Let's Talk Crap' campaign, a Far North District Council project aimed at ratepayers in Kerikeri and Paihia to discuss upgrades of the treatment plants and proposed improvements and expansion of the waste-water systems.

Knowing that the community tends to be apathetic about local body matters, the council wanted a stand out campaign so that no person could say they hadn’t heard about the issue. The campaign not only got the locals talking but attracted attention of national media. The outcome was an unprecedented response rate and Council received over triple the target number of votes.

The award, given for the best performance of a campaign, was one of the most hotly contested categories at the national media awards and we were very proud to bring it home!

The judges agreed that the 'Let’s Talk Crap’ campaign showed marketing leadership and commented that 'It was a bold concept. The return on investment was evident and it had a big community impact'.

Local Business Takes on the Big Apple - Face Value Magazine


Online Designs were featured in Face Value Magazine after creating a buzz with a new website for a New York based company selling customisable sun glasses. The website incorporated an online tool for designing your glasses and a shopping cart for purchasing them.

The concept was thought up by two American entrepreneurs who then set about finding a web design company to partner with who could meet the challenge of setting up their complicated website.

At Online Designs we enjoy working on large intricate projects like this and with fast and easy worldwide communication, the distance between us and the client was not an issue. Visit the Canvas Eyewear website to see what we did!