Digital Marketing

Digital marketing that earns its place in the budget

Getting found is only half of it

We're a digital marketing agency based in Whangarei, and we've been doing this since 2002 for businesses across Northland and the rest of New Zealand. SEO, AI search, Google Ads, social, email and the analytics behind all of it are handled by the same team here, and when we report back we talk about the enquiries and sales you got rather than how many people saw something.

When marketing isn't working, the reason is usually pretty mundane. Often the tracking was never set up properly so nobody can tell what's working, or the ads are pointing at a page that was never built to convert, or the SEO is chasing terms that hardly anyone searches for. So we start by working out which of those is true for you, and then we go and fix whatever is actually costing you money rather than whatever would look best in a report.

One advantage of designing and building the websites ourselves is that we can fix where the traffic lands, not just the traffic. That turns out to matter a lot, because sending twice as many people to a page that isn't converting won't get you twice the enquiries. It just costs you twice as much to be disappointed.

What we do

Digital marketing services

Search Engine Optimisation (SEO)

We handle the technical fixes, the content and the site structure that get you ranking for the terms your customers are genuinely typing, whether that's local searches around Whangarei and Northland or national ones.

AI Search Optimisation (AEO)

Being findable isn't enough when the answer comes from an AI. We make your business quotable by ChatGPT, Gemini, Perplexity and Google AI Overviews. See how our AI search audits work.

Google Ads

Search, Shopping, Display and Performance Max, built around the terms that convert and pruned of the ones that quietly drain budget.

Social Media Advertising

Meta, Instagram and LinkedIn campaigns with proper audience targeting and creative that suits the platform rather than a resized print ad.

Email Marketing & Automation

Newsletters, abandoned cart flows, win-backs and post-purchase sequences, which between them are usually the cheapest revenue available to a business that already has customers on its list.

Campaign Creative

Social creative, ad sets, video and photography, all made for the platform they're going to run on instead of being resized from something built for print.

Content Marketing

Writing that answers real customer questions, which is what earns rankings, citations in AI answers, and trust from the person reading it.

Analytics, Tracking & Reporting

GA4, conversion tracking and call tracking set up so the numbers can be trusted, then reported monthly in language you can act on.

Strategy

Working out where the budget should go and why. Sometimes the honest answer is that you should spend less on ads and fix the website first, and we'd rather tell you that than take the money.

How we work

No mystery, no monthly guesswork

01. Find out what's really happening

We go through the site, the tracking, the rankings and the ad accounts before proposing anything, and about half the time the biggest available win turns out to be something that's simply broken.

02. Agree what success looks like

We agree on an actual number up front, whether that's more qualified enquiries, more online orders or a lower cost per lead, and if something can't be measured then we won't claim credit for it later.

03. Do the work

Delivery in priority order, biggest impact first, with the website and the marketing handled by the same team so nothing falls between them.

04. Report and adjust

Every month you get a report in plain English covering what we did, what came of it and what we're changing next, so you always know what you're paying for.

FAQs

Questions we get asked

What does a digital marketing agency actually do?

It gets the right people to your website and turns more of them into customers. In practice that means search engine optimisation, paid advertising on Google and social platforms, email marketing, content, and the tracking that shows which of those is working.

How much does digital marketing cost in New Zealand?

It depends on scope, but most of our clients sit on a monthly retainer covering strategy, delivery and reporting, with ad spend paid separately and directly to the platform. We scope the work to what the business can realistically act on rather than selling a fixed package.

How long before I see results from SEO?

Technical fixes and on-page work can move rankings within a few weeks. Meaningful, durable gains in competitive terms usually take three to six months. Anyone promising page one in a fortnight is either buying ads or guessing.

Do you work with businesses outside Whangarei?

Yes. We are based at the Town Basin in Whangarei and work with clients throughout Northland, Auckland and the rest of New Zealand, as well as in Australia, the USA and Canada.

What is AI search optimisation and do I need it?

People increasingly ask ChatGPT, Gemini, Perplexity or Google AI Overviews for recommendations instead of scrolling a results page. AI search optimisation makes your business the one those tools name. If your customers research online before buying, it matters now rather than later.

Will you manage our Google Ads and our SEO together?

Yes, and they work better together. Paid search tells you within days which terms convert, which is exactly the evidence you want before committing months of SEO effort to them.

What reporting do we get?

A monthly report in plain English covering what we did, what it produced, and what we are doing next. Enquiries, calls and sales where we can track them, not just impressions and rankings.